What are the Parts of a Successful Landing Page?
1. Headline and Copy
The page’s primary heading should be easy to read and understand to drive visitors to read the copy and make an action. The copy should be direct to the point, brief yet concise and can discuss all the important details of the landing page.
2. Relevant images and videos
Images are very important to landing pages because these are things that most people look at when they arrived at your page. You should use various images that show proof of the effectiveness of the product. This is one element that can possibly improve your campaign.
3. Social media buttons
Social media buttons should be made available for your visitors so they can share your page easily. Twitter and Facebook are the most common social networks. LinkedIn can also be used to target professionals and people from different industries.
4. Relevant Links
Only relevant links should be included in your landing page because this can confuse your visitors and take them away from the primary purpose of the landing page. If you provide many options to your visitors, they won’t be able to complete the primary call to action. Navigation menus should also be minimal for the same purpose.
5. Business Logo
The design of the landing page should be consistent to establish trust with your visitors. It is important for the visitors to trust you before they give you the information that you need. Your landing page should be designed professionally and the branding should be consistent. However, the call to action is the center of your landing page and not your company logo.
6. Call to action and button
After the headline fulfills its purpose, the call to action should be able to convince your visitors to act. A strong call to action and standout button can be used to let people know what the next step is.
7. Above the Fold, Trust Icons, Testimonials
Keep your main content above the fold so that visitors do not have to scroll down just to see the main purpose of the page. This is also important to build trust because logos of respectable and world-renowned organizations are seen. The landing page should place testimonials and success stories below the fold.
8. A/B Testing
It is required to do A/B testing of landing pages and their different elements.
Elements that need to be tested are the headline, content of call to action, background color of the page, the color of the button, and the primary image. The reason for testing the landing page is to distinguish which campaign works for a certain product.