Having a website is not enough if you want to sell your products or services online. What you need is a landing page that can help you get the traffic that you need from the web going to your products and other offers. Landing pages can also get you leads and obtain measurable results for your marketing efforts.
Get to know more about Landing Pages
A landing page is the page in your website where visitors arrive at after clicking one of your banner ads, links in emails and newsletters, and also campaigns under Google Adwords. Once they arrive at your landing pages, it is now your chance to attract and convince them with your offer so that they will click that “Call to Action” button which will convert those visitors into loyal customers.
Now that you understand what a landing page does, then it’s time to find out how to create your own landing pages easily.
1. Come up with a strong headline
You should be able to think of a headline that will surely grab your reader’s attention. It is the very first step you need to do in order to attract your visitors and lead them further down the page. Use words that will best describe the product or service that you are promoting.
You can add some quirkiness or humor in the headline, include statistics or make it convincing enough that your product is the answer to their problem.
2. Do not put too much information into your landing page
It is through your landing pages that you get the opportunity to convince readers to buy your product or do a specific action but that does not mean that you will fill it up with loads of information that your visitors are not interested to read. Most visitors only scan the page and it takes 5 seconds to catch their attention. You can briefly explain everything to your customers by using bullets.
3. Do not forget to put an image related to the product
Your logo is not enough in your landing page. You must include in your page an image that is relevant and one that will invoke the right response among your visitors.
4. Make use of a short form for lead capture
5. Call to Action Button
Your CTA button is the final step in getting your visitors to convert so it is necessary to keep it consistent. It should be clear and easily seen by visitors so that your visitors will know what they need to do next. Remember to put it above the fold, use colors that will contrast with the background, make it large surrounded by white space.
By following the steps that I have mentioned, you will find out how easy it is to set up your own landing pages.