Landing pages work best when you invest time in creating landing pages and testing them if they truly are effective. Visitors search for solutions to their problems and you need to create great landing pages that can convince them to either give you the information that you need or to buy your product.
There are tools that you need to consider in increasing the conversion rate of your landing pages.
1. Free webinars
If you are a master of your niche, you can offer a free webinar in exchange of email sign-ups. Webinars can give your audience great advantage because they no longer have to travel far, look for experts in the field, or run out of the front row seats. If they miss the actual date, they can still attend the webinar at a different date if these webinars are recorded.
This is the offer that should be carefully reflected about because almost everyone engaged in online marketing offer newsletters and you need to think of ways to convince them to leave their email address. Most people also know that they will be included in your mailing list if they leave their email address to online businesses.
The words “Sign up for our monthly newsletter” are no longer convincing. Rather, make offers convincing enough by adding some details about the newsletter your will be providing such as the content. The content could be about exclusive news, special offers, coupons, scoops, etc.
You should also let your visitors know how frequent you will be sending them the newsletter and what they should do if they decide to opt-out of the subscription.
3. Raffle Entries or Contests
This is one of the most effective methods to get an email sign up. The prize of the contest should be relevant to the product or service you are trying to promote.
These are just some tools that can encourage your visitors to convert. Other items that you can include in your landing pages are coupons, free eBooks, whitepapers and free trials.