A greatly designed website is need to get your visitors attention; however, earning income from it entirely depends on effectively designed landing pages. Landing page optimization is good for business and it is the best move towards successful PPC campaigns. Each click directly takes the user to the page where your products or services are seen. So you can take a look at the strength of a neatly designed web page because this will serve as the main source for earning your revenues. PPC ads direct users to landing pages which will show the potential customer various products that your company promotes or sells. Did you hear about SEO professionals doing landing page optimization? This should not be confusing because web page optimization is not considered as a separate action. Optimizing landing pages is very crucial and it should be taken up as seriously.
What SEO guys do:
SEO guys usually spend their entire day keeping their website on top position of search engine results and they do not focus on the home page or landing pages because it is also important that the landing page needs to be optimized as it is your storefront and the key to generating revenue for your company. If you spent your years optimizing your homepage and not your landing pages, then it’s about time to shift your focus. Your landing pages should look attractive enough to make your visitors turn into potential customers.
How to design a good landing page
Use keywords in the title
This is the very first thing that your visitors read. You need to carefully choose a title that has the right combination of keywords that you need. The keywords should be interesting enough for your readers to click your link quickly.
Make use of meta description
This is very important because meta description has high visibility rate in search engines and the descriptions give a short summary about what the website is all about and this will increase the chances of visitors to click your website.
Use keywords in your headline
If you use headings and subheadings properly then it will work well for the search engines to focus on the key areas and key content of the page.
Have a clear call to action on your landing page
This will prompt your visitors to do your desired action. This will also guide them while they are browsing your page.
Test your landing pages
You need to update and modify your web page regularly after every testing so that you can optimize the page to get a higher ranking. Remember that a good landing page should always be under construction to gain higher conversion rates and ranking.