QR Codes and Landing Pages


The success of your business depends on a lot of factors and the effectiveness of your website’s landing page is one. Due to the advancing technology, it is also important to consider QR codes when designing landing pages.

What is a QR code?

QR stands for “Quick Response” because they can be easily scanned and read by your smart phone. They are being used to obtain data from a transient media and are transmitted into your mobile phone. You will be able to see details about businesses or a URL which will direct you to a website. They are useful because they can store and show more data than standard barcodes.

Optimizing your landing page for QR code

We all know that the purpose of landing pages is to grab the attention of your visitors and get them to convert eventually. So it is important for you to communicate appropriately to your visitors so that they will turn into leads. Once a visitor lands onto your landing page, you are both establishing a trusting relationship with one another. It is assumed that they could be interested with the product or service that you are offering.

Visitors come to your website from different places, such as a link in an email they received, a link from an advertisement or through a QR code. But what is important is that they arrived on your landing page. Your visitors are unique if they arrived on your landing page via a QR code. This should give you an idea what design you should do with your landing page.

Effective interaction with mobile devices

It is important that your landing page is optimized so that visitors can navigate through their mobile devices easily. The design of your QR code landing page is very crucial because a lot of potential customers can come through QR codes. You need to ensure that everything works perfectly to get the best positive end result. When it comes to QR landing page design, here are some factors that you should keep in mind:

  1. Placement of the QR code
  2. QR code visibility
  3. Page loading time
  4. Accessibility of the QR code

Make sure that you create a functional and useful landing page so that your visitors can get what they need quickly and easily. People nowadays rely on their mobile phones more than ever, so you need to keep up with the intricacies of technology today. Remember that QR codes will lead more visitors to your website so you need to provide them with the best so you can get them to convert.

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