Prior to writing the copy of your landing page, you need to scrutinize everything first. You have to determine the objective of your landing page and your target audience. You should also be familiar with the service or product you are offering before you start with your copy.
Here are questions you need to ask so that you can create successful landing pages:
1. What is your objective?
You need to identify your objective: are you trying to sell a product to people or are you trying to get them sign up for your monthly newsletter?
2. Who is your target audience?
Determine who your target audience is, because the more you know about your audience, the easier it is to get their attention.
3. Do you know your product or service offer?
Try to learn about the product or service you wish to sell before writing about it. It is not enough to write down the features, you need to highlight the benefits. This will catch the attention of your target customers. If you have already identified your objective, target audience and your offer, you can now move on to the next step of creating a blueprint that will make copywriting easier.
4. What is the problem of your target audience?
If you know and understand your target audience, then you know the problem being experienced by your audience. More often than not, there are visitors that are not aware that a problem exists, and it depends on you on how you can get them to recognize that problem.
5. Why was the problem not solved?
You need to state the reasons why previous attempts to solve the problem failed. Doing so will build the interest of your audience and they are expecting that the product or service you are offering is the true answer to their problem.
6. What will I get from your product or service?
You need to show your audience clearly what benefits they will get if once their problem has been solved.
7. How is my product or service different from the others?
This is your opportunity to prove to your audience how your offer is the best among the rest.
8. What do I want my audience to do?
You need to tell your audience clearly what you want them to do. This is known as the call-to-action. This could be online registration, buying the product, signing up for your newsletter, etc.
Once you have finished creating your landing page and made it live, ask your visitors if there is something they do not understand with your page. Then you can spend more time optimizing your landing page.