Landing Page

How to Develop Successful Landing Pages

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As an affiliate marketer or a website owner, it is very important to develop perfect landing pages because this is the only thing that can make your conversion rates soar. Before you stare blankly at this screen all day trying to figure out what you can do to get your visitors to act, here are some techniques that can help you create a sturdy landing page to achieve all of your goals.

  • The methods used in developing a perfect landing page involve the alignment of your landing page with your major goal. What you need to do is to focus your email message with your landing page. Your landing page should be the answer to the requirements of your visitors and the page should be designed according to your visitors’ expectations.
  • It is important to include a clear and accurate call to action message in your landing page. The content and design of your website and landing pages should be clean and organized to exhibit a professional image of you and your business. Also, it should be easy for your visitors to scan your website so that they can easily see and understand what you are offering. The design of your website is very critical because your visitors will see that your website has been designed by professionals, thus, creating a sense of trust.
  • Testimonials are great inclusions to your landing page because this will not only harness trust with your potential clients but they will also know that the product or service that you are offering is effective enough to help them in their needs. Reviews that you have gained from past and existing customers can also be included. But, be careful not to overdo it, just 3 to 4 testimonials or reviews is enough to convince your visitors. These should be placed strategically at the bottom area of your landing page beside your call to action button. To make your landing page more awesome, you can upload audio or video testimonials.

7 Steps to Optimize CPA Landing Pages and Get Higher Conversion

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Whatever industry you are involved in or the kind of audience that you are catering, your landing page’s goal boils down to one thing: it must be able to get your visitors to perform your predetermined conversion action. I’m sure that you have read my previous posts about mistakes website owners commit on their landing pages, so here are 7 simple fixes that you can do on your landing pages so can immediately see the results in your conversions.

1. Get Rid of Options

You should emphasize your conversion action in the page if it is make a sale, to download a certain offer, sign up a form, etc. Remove those unnecessary clickable links on the page.

2. Fulfill your Promises

Your visitors are somewhat expecting that they will be able to find the solution to their need or problem before they arrive on your page. They could come from PPC ads, article directories, blog posts, and others. It is very crucial to keep the relationship between the ad and the landing page.

3. Minimize distractions

A very colorful page with various font styles and sizes won’t help. Eliminate excessive images from the page as well as flash unless they are directly related to get your visitors perform the conversion action. Most of the time, simple yet optimized landing pages are the ones that really convert.

4. Establish trust

If your company is not well known globally, it can be difficult to get your visitors’ trust. However, you can minimize anxiety and establish trust by using secured shopping seals and other signs that you are legitimate and trustworthy. You can make use of acceptable payment methods, logos of trade associations and promise a money back guarantee so that your visitors won’t hesitate to transact with you.

5. Build rapport

You want visitors to know that your products or services are effective and recognized by other well-known companies. Show sources that have mentioned your company or display testimonials from existing customers in your landing pages.

6. Clear Call to Action

Your call to action should be clear enough so your visitors know what exactly will happen after they sign the form or clicks your link. Do not mess around with the areas surrounding the call to action because doing such could confuse the reader.

7. Reduce Texts

Believe it or not, a lot of people do not read every word written on your page. Study shows that landing pages with less content results to higher rates of conversion. Your landing page should only contain short but strong headlines and bullet points. Anyway, you can put links of your information and other details on supporting pages.

How to Enhance the Design of Your Landing Pages

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Landing pages give you the opportunity to impress your prospects. Many people who are into online businesses use these landing pages for several reasons and mostly for advertisements. Optimized landing pages can make your visitors read your page to learn more about the products and services that you offer.

Below are general tips that can help enhance the development and design of your landing pages.

• Make your page client-centered

This is where website owners usually make a mistake. Always keep in mind who your target audience is and what they are looking for in your page. There is no logic if you create a landing page about cars when your audience are looking for ways to lose weight. The very first step is to determine your target audience so you can focus the design and content of your page for your visitors. The main purpose of your page is to establish a connection between your audience and the goal you want to achieve. Your visitors could become loyal customers if you show them that you understand what they need.

• Only request for few information

If you are trying to capture leads or build your mailing list, you should always remember that people are very concerned about security of personal information. If you want to have people as newsletter subscribers, never ask them about their birth dates, contact numbers and home addresses. Asking for too much information can be suspicious that will result to losing your potential clients.

• Give rewards in exchange for information

The goal of your landing page design is to make your potential visitors give you the information that you need and to attract them with your rewards. An example is a free eBook that will give them useful tips for creating your own CPA landing page or send them informative emails from time to time. This can build your site’s reputation as the best source of information on a certain niche. When you start your emailing campaign, you can give them a free report as a loyalty reward. In this report, the link to your final landing page should be included which will let them buy your products and enjoy the benefits as stated in your report.

This strategy has been proven effective and with great results. You are giving your potential clients with practical information before you ask them to buy your product.

A thoroughly optimized landing page can deliver great results to your online business. It is also worth the time and resources invested in your campaign so that you can achieve success even in the long term.

5 Steps to Improve your Website Landing Pages

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5 Tips to Design a Successful Landing Page

Wondering how you can improve your landing pages, therefore, enhancing the conversion rate of your website? Here are 5 steps on how you can enhance your landing pages.

Do not provide many options

We all prefer having options, but too much can be frustrating and confusing. This is the same with creating landing pages. You need to keep it simple and organize so that people can make up their minds quickly. People normally have short attentions pan so you need to keep your website easy to understand. The content of your website should always be relevant to the products and services that you promote. Unnecessary links and options will cause your visitors to click through your pages and go somewhere else, and this will affect your website’s bounce rate.

Make use of white space and a strong call-to-action

Disorganized websites can cause your visitors to remove their focus on your page. The use of white space in your website can greatly make your client respond to your page’s call to action. It is advisable for you to have a minimum of three strong call-to-actions in each page.

Boost your Credibility or Trust Factor

To make your visitors feel comfortable and secured, you need to add significant trust factors into your website. You should reassess the design of your website to ascertain if it meets promotional standards.

Having you or your team’s picture can help establish a trusting relationship. You need to place some testimonials or product reviews on your website to show that your business is legit.

Your Call to Action should shine brightly.

The words and button that you use for your landing page’s call to action is the bread and butter of your business. Make them big and bold so that they can catch the attention of people and give them the impression that you can help solve their problem.

Testing and monitoring your website and landing page’s performance

These tasks are very important in optimizing your landing page. It is a bad practice when people do not improve their websites. For you to know which areas of your landing page needs improvement, you can consult the statistics contained in Google Analytics.

How to Build Better Landing Pages

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When I started with internet marketing many years ago, I encountered the term “landing pages” and I am not really sure what it means. So I searched for the definition and found out that it is a single sales copy that is displayed when a link has been clicked by a visitor after searching for a keyword.

When you use Google and enter a keyword, it returns a search results page that shows many websites that were optimized for that keyword. When you click on the link of the website, you will be landing on any of the pages within that website, which is the landing page. It doesn’t necessarily have to be the website’s homepage.

If you own a website and you want to promote your products or services, then you can make use of landing pages that will eventually require your reader to convert or purchase your offer.

A sales letter landing page should be designed to prompt the reader to perform a single specified action and distraction in the page should be minimized. Irrelevant links and navigation bar should not be placed because you want to keep your visitors in your landing page and not go somewhere else in your site.

How to Develop the Content of your Landing Page

You need to describe in your landing page your products and services and how effective they are. However, your visitor has a problem and he is searching for the solution. Remember that the content should be focused on your client and how will his problem be solved.

The way that your landing page should be written is that it should be convincing enough that you can provide the solution to his problem. You can create a headline that asks a question and this will let your prospective client that he is in the correct site or not.

When you want to lead your visitors further into your landing page, you should focus more about the problem that your visitors have. You can show your prospects that you know what they are going through and that you want to help them. Finally, offer them your product or service which is the solution to their problems. Your content should be convincing enough so that you can get them to buy your product.

Increasing Conversions with Effective Landing Page Designs

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You might be happy to hear that your webmaster is willing to design your landing page so that you can increase your website’s conversion rate. But it is your first time to hear the term “landing page”. Based on its name, a landing page is a page in your website where prospects land after clicking an ad or a link and then accomplish a certain action.

Here are some tips that can help increase conversion through landing page design:

1.      Your landing page should be goal oriented.The purpose of your landing page is to compel your readers to perform a single identified action. Having different links gives them a lot of options to choose from and this hinders your goal to do that single action that is according to what you want. Use bold letters for the call to action and repeat it all through the landing page so that it can be totally absorbed by your readers.

2.      Your landing page should be client-centered.

It is imperative to state in your landing page the benefits your clients will obtain from your products and services. They are not interested with the awards that you received. If you put your clients first then you will surely succeed.

3.      Keep your landing page organized.

If your landing page is cluttered, then you will lose your prospects easily. Never write in paragraphs, instead use bullets to emphasize your points.

4.      Constant Branding across the page

Throughout the page, let your brand standout. Clients and prospects feel honored if you involve them in celebrating your success and in sharing your company’s story. Use headings for essential things in your webpage.

5.      Make your landing page interesting enough

The content of your landing page should be interesting for your reader to go further down the page. Prospects arrived at your landing page because they are wondering that may be you have the solution to their needs or problems.

How to Create Effective Landing Pages Easily

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Having a website is not enough if you want to sell your products or services online. What you need is a landing page that can help you get the traffic that you need from the web going to your products and other offers. Landing pages can also get you leads and obtain measurable results for your marketing efforts.

Get to know more about Landing Pages

A landing page is the page in your website where visitors arrive at after clicking one of your banner ads, links in emails and newsletters, and also campaigns under Google Adwords. Once they arrive at your landing pages, it is now your chance to attract and convince them with your offer so that they will click that “Call to Action” button which will convert those visitors into loyal customers.

Now that you understand what a landing page does, then it’s time to find out how to create your own landing pages easily.

1. Come up with a strong headline

You should be able to think of a headline that will surely grab your reader’s attention. It is the very first step you need to do in order to attract your visitors and lead them further down the page. Use words that will best describe the product or service that you are promoting.

You can add some quirkiness or humor in the headline, include statistics or make it convincing enough that your product is the answer to their problem.

2. Do not put too much information into your landing page

It is through your landing pages that you get the opportunity to convince readers to buy your product or do a specific action but that does not mean that you will fill it up with loads of information that your visitors are not interested to read. Most visitors only scan the page and it takes 5 seconds to catch their attention. You can briefly explain everything to your customers by using bullets.

3. Do not forget to put an image related to the product

Your logo is not enough in your landing page. You must include in your page an image that is relevant and one that will invoke the right response among your visitors.

4. Make use of a short form for lead capture

The lead capture form is one of the most important and the most difficult element to put in your landing page. Many visitors are least interested with form filling and skeptical to give out their personal information to online businesses. The technique is to use a lead capture form that is short and only ask for information that is of equal value to the freebie that you offer. Another thing is to place a privacy policy link that will assure your visitors that their information will not be shared to anyone else.

5. Call to Action Button

Your CTA button is the final step in getting your visitors to convert so it is necessary to keep it consistent. It should be clear and easily seen by visitors so that your visitors will know what they need to do next. Remember to put it above the fold, use colors that will contrast with the background, make it large surrounded by white space.

By following the steps that I have mentioned, you will find out how easy it is to set up your own landing pages.

What is Landing Page Optimization?

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The landing page is the first page of your site where your visitor “lands”. This could be any page on your site and it doesn’t have to be the homepage. If you are running PPC campaigns and email marketing campaigns, you can direct your visitors to any landing page you want them to land on. Search engines display relevant pages that contain products and services that people are searching for and your landing page can be one of them. Therefore, when visitors click on one of the search results, they will be directed to the page shown and this means that every page on your site is a landing page.

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What is landing page optimization?

When you develop your landing page and improve it to boost its conversion rate, then that is what we call landing page optimization. The goal of your landing page can be having your visitors engage into your site, inquire about a certain product, create an account, sign up, or buy your product. When visitors perform these actions, then they are making conversions. You should make sure that your landing page should fulfill its purpose and this to get your visitors to convert.

The importance of landing page optimization

Studies show that out of 100 visitors, only 5 convert, and this only applies to landing pages that have been properly optimized. Obviously, web pages that have not been optimized resulted into very low conversion rate. This can cost you a lot of money most especially if you have other marketing campaigns running and you do not get potential customers to perform your desired action. If you really want your business to succeed, then you should spend time and effort to enhance your landing pages.

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Put yourself into your visitors’ shoes

The very first thing to do with landing page optimization is to determine and understand what your visitors need. It is true that every visitor is unique as well as their behavior, but they have the same expectations. Make them see that your product can help them in their needs, other people who visited the site and bought the product are satisfied with it and that your site is legitimate and trustworthy. Also, do not forget good page loading time.

How Good Landing Pages Can Help You with Your CPA Campaigns

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Everyday, changes occur rapidly in the world of internet marketing. Online businesses use “landing pages” to promote their products or build a list of potential customers. Landing pages are web pages that potential customers “land” on after clicking a pay-per-click advertisement or links in article directories.

Landing pages are often called as “lead capture page” because their purpose is to help businesses obtain pertinent information about users, such as name, email address and zip code, which will help them create a mailing list. Landing pages are also used to get potential customers and make them buy products or avail of services.

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When a visitor responds to the landing page’s call to action, then that will count as one conversion. Conversion rates are assessed by internet marketers to see if their landing pages are effective enough in promoting their products or to get visitors to convert. Below are some guidelines that you should follow in order to create high quality converting CPA landing pages:

  • Find out keywords that are being used by your potential customers so that you can create effective landing pages using those keywords. It is also better if you monitor keyword phrases used by your competitors in their advertising campaigns.
  • The design and content of your landing pages should match the ad because this will tell your potential visitor that he is in the right page after clicking the ad.
  • Focus on the content of your landing page and make sure that your visitors will be able to see the reasons why he should buy your product. The benefits should be presented in a clear and understandable manner. Proofread the content of your landing pages because you want to give your visitors the impression that your business is composed of reliable professionals.
  • Modify your landing page as needed after A/B testing your pages. Focus on your target audience so that you can make your page appealing to them.
  • You can use Google AdWords to find out which of your advertisements is driving more traffic into your landing page. It also tell you which referral websites brought visitors to your site if you have many ad placements across the web.

Great landing pages in terms of content and design can truly bring much improvement into your conversion rates. Your PPC campaign and landing pages should work together to get people to decide whether they should purchase your product or not.

 

 

Two Ways to Promote Your CPA Landing Pages

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Your landing page is finally live. It could be about promoting an affiliate product, your newsletter or your own product. You need to drive traffic to your website to generate sales, but how will you do it?

Effective Methods to Promote Your Landing Pages

1. Article Marketing
Article marketing is one of the most effective methods used by online marketers to obtain high amount of traffic that really converts without spending huge amounts of money.Your landing pages can be promoted by writing articles according to your niche and then submitting finished articles into article directories.

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There are three ways you can promote your landing page with article writing. Article directories contain the resource box feature at the end of every article that you submit. You can discuss about yourself, your product and include a link to your landing page via this resource box. An interesting and useful article can grab readers’ attention and make them click the link in the resource box. They will then by taken to your landing page and see what you have in store for them.

One thing you should know about article directories is that they high rankings in Google and other search engines and your article which contains a certain popular keyword can be placed on the main page.

There are webmasters who are looking for content that they can publish in the websites and this is the second way you can obtain traffic from marketing your articles. When article directories publish your article, other webmasters will receive alerts that there is new content that they can publish. The article you have submitted will be posted in their website, together with your resource box, and this will bring more visitors from their sites to yours.

Third, you can get more back links going to your landing pages and this can improve your search engine rankings. Your are getting more back links as webmasters and article directories spread your work across the internet. High quality back links can cause you to go higher in search engine rankings.

2. Pay Per Click Advertising

This is another way you can endorse your landing page instantly. Traffic that you get from PPC ads will help you test and revise the content of your landing page if necessary. You can also view the result immediately if the changes in your landing pages achieved better results. This is the quickest way to drive traffic into your landing page in a short period of time. However, to use this method, you should conduct ample research and be able to compute and analyze conversion metrics and have enough funds to start the PPC campaign.

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